Paty de SP , or simply Paty and Patycore , is a popular aesthetic among Brazilian teenagers and young women. The aesthetic originated with female influencers and TikTok users in São Paulo and has since spread throughout other states of Brazil.

The term "Paty" derives from "Patricinha," a diminutive of the feminine personal name Patrícia. In the 1990s and 2000s, "Patricinha" was used to describe affluent middle or upper-class girls who frequented luxury establishments and exhibited a perceived frivolous demeanor. The etymology of the slang is uncertain, although some attribute its origin to the socialite Patrícia Leal.

During these decades, the slang in Brazil became associated with films such as Clueless and Mean Girls , where characters like Cher Horowitz and Regina George became iconic figures emulated by "Patys." The male counterpart to "Patricinha" is "Mauricinho," a diminutive of Maurício. However, more recently, the names "Enzo" or the term " Playboy " are also used to refer to affluent middle- or upper-class young men.

The Paty style drew significant inspiration from the Bubblegum Bitch aesthetic, but it underwent a reinvention in the mid-2020s.

The looks of Paty de SPs are closely linked to parties, clubs, shopping and social media, which include:

Paty de SP fashion borrows elements from the Mandrake , Baddie and Bimbocore aesthetics. It is common to use accessories and clothing such as:

Makeup and nails are very important for Patys. Normally, makeup is usually basic, using gloss, blush, highlighter, mascara and eyeliner. Nails must be long and decorated, with nail polish that matches the clothes (usually black).

As the Paty de SP aesthetic became popular in other states and regions of the country, related substyles emerged.

Paty do Nordeste, also called "Paty Nordestina" is a substyle originating in the northeast region of Brazil. Compared to Paty de SP that uses more neutral colors, the Patys Nordestinas's fashion predominates clothes in various vibrant colors and flowery prints. The shoes are usually gladiator sandals.

Also known as "Afropaty", Afro Paty is a substyle aimed at black girls, hence the Afro prefix. More than just a substyle, Afro Paty values the rise of black girls in fashion and in the high classes of Brazilian society. Afropatys typically wear similar clothes to a typical Paty de SP, although there may be other miscellaneous elements exclusive to Black culture, such as dreads and afro puffs.

Paty de RJ is a substyle originating in the state of Rio de Janeiro. Paty de RJ's clothes are usually white, more flashy and popular, with frayed denim shorts or mini skirts with belts, CASIO brand wristwatches, sneakers or kenners and silver accessories.

Paty do Sul or "Paty Sulista" is a substyle originating from the southern region of Brazil. Patys Sulistas tend to wear more basic clothes, sneakers and delicate accessories. As the predominant climate in the southern region is cold, many Patys Sulistas adapt coats and blazers to their look.

Paty Cristã is a substyle created for Christian girls. The clothes of Patys Cristãs vary depending on the Church they attend. Patys that follow Evangelicalism incorporate long dresses or long skirts, while those that follow Catholicism tend to wear similar clothing to the Paty do Nordeste, which includes tops and short skirts in solid colors. The shoes vary between sandals and high heels. Patys Cristãs usually carry a Bible and sometimes a handbag. Among their accessories, includes cross necklaces, associated with religion.

Paty de SP's music is the same as Mandrake 's, varying between Brazilian trap and funk. In the substyles of aesthetics, genres sometimes differ, for example of Paty de Nordeste varying between forró and funk, Paty do Sul between electronic music, trap and funk and Paty Cristã in gospel.